There is a place for bubblegum pop in this world. Mostly for tweenagers or those with short attention spans (actually the two characteristics come together in most tweenagers). Broadly I don’t like it. If you multiply bubblegum pop with X factor contestants then I generally don’t want to know.
However, my 7 year old son has this on heavy rotation at the moment. And you know- it is really rather good and a well crafted simple song. I like the video as well; people of all ages and sizes welcome in contrast to the usual staple of gyrating, barely clad beautiful people (I am sounding very old).